BoB School, Brand DNA runs for two-days next on the 18th and 19th June in London.
A two-day DNA for you and your business
BRAND ASSET FOR GROWTH
- Understand your vision for growth
- Today/tomorrow/the future
- What is the number that you’re building your business value to for scale?
- Understand how to grow your business from the top-down, brand-led as opposed to the bottom-up, sales-led
DISCOVER YOUR INDUSTRY GAP TO BE A MARKET LEADER
- Future map your business looking at the trends and patterns of the industry to navigate your business into future gaps
- Understand how to make strategic brand choices about the brand and people combined
- Who are you talking to and how are you talking to them? Identify your three key personas
PURPOSE AND PROFIT
- Understand what you want to be known for and how you want to leave people feeling
- Combine your commercial business with the purpose, to build a self-sustaining business model
UNCOVER YOUR BUSINESS CORE ASSET TO BECOME AN ASSET-LED GROWTH COMPANY AND NOT A PRODUCT-LED BUSINESS
- What is the core asset of the business that will drive the valuation of the business in the future?
- Understand what you are truly in the business of tomorrow and in the future
- Design your new brand equity storyboard
Output: At the end of the 2 days, you will be able to write out your new brand asset storyboard to move into the four days and build the revenue system that designs out the end-to-end growth system
For more information, contact us here!
Cost of the course
28 April 2018 at 8 PM
120 Oxford Circus
London W1C 2DZ