Dates: Thursday 4th + Friday 5th April 2019
Times: 9:30am - 5:00pm (Registration begins at 9:00am)
Location: Industry City, New York
2 Day DNA for you and your business.
Brand asset for growth
1. Understand your vision for growth
2. Today/tomorrow/the future
3. What is the number that you’re building your business value to for scale?
4. Understand how to grow your business from the top down brand-led as opposed to the bottom up sales-led
Discover your industry gap to be a market leader
1. Future map your business looking at the trends and patterns of the industry to navigate your business into future gaps
2. Understand how to make strategic brand choices about the brand and people combined
3. Who are you talking to and how are you talking to them - identify your three key personas
Purpose and Profit
1. Understand what you want to be known for and leave people feeling
2. Combine your commercial business with the purpose to build a self-sustaining business model
Uncover your business core asset to become an asset-led growth company and not a product-led business
1. What is the core asset of the business that will drive the valuation of the business in the future?
2. Understand what you are truly in the business of tomorrow and in the future
3. Design your new brand equity storyboard
At the end of the 2 days, you will be able to write out your new brand asset storyboard to move into the four days and build the revenue system that designs out the end-to-end growth system.