Due to popular demand, Linzi Boyd is running a special one-off Personal Brand Day for you and your team.
The event will be held on Monday 13th May, from 9:30AM to 5:00PM (Registration starts at 9:00AM) in Seoul.
How to create the human face of the organisation.
Pulls in more customers - REVENUE
Pulls in the best employees - RECRUITMENT
Discover your personal brand, unique voice and expand your channel and networks for engaging with your audience.
It's not about self promotion, it's about authentically bringing what is exceptional to you and learning how to apply it, allowing you to bring value to both the business and yourself, as you live your personal brand every day.
Create your micro voice PERSONAL BRAND to align with the macro voice THE CORPORATE BRAND
Discover your personal Brand
- Get underneath the personal brand - DESIGN your brand
- Form the personality of your personal brand
- Create your micro voice
Craft your online voice
- Create your tone of voice, how you will be heard
- Have clarity on who you are talking to/who could you be talking to
- Discover what topics you can talk about
- Define how you are showing up online, you 'Google Fame'
Personal Brands create the human face of an organisation. It is becoming increasingly important because the modern customer trusts people more than the corporate brand. Businesses need a way to compensate for this lack of trust by creating Personal Brands within the organisation, where customers can connect with the human face of the organisation.
The beauty of today’s digital world is that by bringing the BRAND conversation internally into the business and taking the CULTURE conversation externally through networks and social channels, this creates what we describe as:
BRAND CULTURE - to engage the customer journey and provide REALNESS to the brand and its people.
Cost of the course
28 April 2018 at 8 PM
120 Oxford Circus
London W1C 2DZ