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BoB | Group

Journal

Chapters into the life, business and world of BoB and connecting you with the entrepreneurial industry. Follow our journey as we educate the business leaders of the future and inspire the next generation of world leaders.

London & Partners, a bespoke curriculum for Growth

“Do something you actually care about – it’s authentic – it’s you – it’s what YOU want to be known for.” – Linzi Boyd   BoB has partnered with London & Partners, as part of their Mayor’s International Growth Programme. Together they co-deliver Formula Day, presented by BoB Founders, Linzi Boyd and Darren Shirlaw.   […]

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Moving the Mindset From an Industry of Fast-Fashion

“My personal ethos is find something beautiful that you love and make it last forever.”   We sat down with Katie Young Gerald, Director of Bespoke Textiles as she attended a session of BoB School, to discuss her journey and her experience with BoB. Katie Young has over 25 years of experience in luxury fashion, […]

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London & Partners Masterclass

“There is no growth without people” – Riccardo Cirillo   Our first masterclass with new partners, London & Partners, took us over to their gorgeous offices in Tower Bridge on Tuesday 18th July. BoB Group Founders, Linzi Boyd and Darren Shirlaw presented the masterclass to a room of intellectual business leaders and entrepreneurs, coupled with […]

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Defining Brand DNA

How to build your business around brand and the different types of people developing brands today   Most CEOs and management teams build their business around product. Market leaders know they must build their business around brand. This defines your brand DNA, which helps everyone focus on what’s important for the business to grow. Without […]

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The Business of Brand

Build your brand to build your business   Most businesses go to market with their product as the priority. Market leaders put their brand first and foremost. When conversations turn to brand many business leaders say, ‘Yes, my brand could do with a refresh. We haven’t looked at the logo in a while.’ What they’re referring […]

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