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BoB | Group


Chapters into the life, business and world of BoB and connecting you with the entrepreneurial industry. Follow our journey as we educate the business leaders of the future and inspire the next generation of world leaders.

London & Partners, a bespoke curriculum for Growth

“Do something you actually care about – it’s authentic – it’s you – it’s what YOU want to be known for.” – Linzi Boyd   BoB has partnered with London & Partners, as part of their Mayor’s International Growth Programme. Together they co-deliver Formula Day, presented by Linzi Boyd and Darren Shirlaw.   London & […]

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Moving the Mindset From an Industry of Fast-Fashion

What it your definition of success? Katie Young: Being who you want to be and making a difference How did it feel having bespoke textiles nominated for the national business award? KY: I was absolutely amazed because you know when you’re just getting on with your thing and you don’t expect to get recognised in […]

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London & Partners Masterclass

Our first masterclass with new partners, London & Partners, took us over to their gorgeous offices in Tower Bridge on Tuesday 18th July. BoB Group Founders, Linzi Boyd and Darren Shirlaw presented the masterclass to a room of intellectual business leaders and entrepreneurs, coupled with an incredible view overlooking Tower Bridge and HMS Belfast. It […]

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Defining Brand DNA

How to build your business around brand and the different types of people developing brands today. Most CEOs and management teams build their business around product. Market leaders know they must build their business around brand.   This defines your brand DNA, which helps everyone focus on what’s important for the business to grow. Without […]

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The Business of Brand

Build your brand to build your business Most businesses go to market with their product as the priority. Market leaders put their brand first and foremost. When conversations turn to brand many business leaders say, ‘Yes, my brand could do with a refresh. We haven’t looked at the logo in a while.’ What they’re referring to […]

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