Meet the people

BoB | Group

The Team

Led by a specialist team from the world of business and brand building, combined with a layer of expertise from fund management and BoB’s in-house team of the very best creative talent. BoB’s team bring their knowledge of the buy and sell side to the business owner.

Linzi Boyd

A serial entrepreneur, international speaker, Global Author and Founder of BoB Group. By age 24 Linzi had set up and sold two businesses. Her second company was sold to Caterpillar and her third business, Surgery, championed some of the most well- respected brands known today. Linzi co-Founded the BoB Group with Darren Shirlaw, working alongside him and acting as an ambassador in the enterprise market, teaching entrepreneurs how to design, build and activate a brand-led growth plan for bigger valuation and scale, creating the face of modern business.

Darren Shirlaw

A mathematician, ex-fund manager, co-Founder of the Shirlaws Group, and an economic commentator. Sharing his unique set of skills with the SME entrepreneur community, Darren co-founded The BoB Group with Linzi Boyd and acts as an ambassador to the SME sector through speaking engagements, running retreats and strategic meetings. Today Darren works alongside clients and helps SME owners grow their businesses, guiding them on their future journeys so they can ultimately achieve their goals.

Katharine Plunkett

Katharine is an entrepreneurial business leader with extensive international experience in leading organisations. She has delivered significant growth and turnaround through operational and cultural transformation.

Riccardo Cirillo
Investment Partner

A skilled entrepreneur and experienced professional in the Private Equity Investment industry. Riccardo currently responsible for heading up BoB’s Greenhouse. Riccardo has worked for over 10 years at Platina Partners as the Investment Director, Partner and Managing Partner, in Private Equity and Infrastructure.

Richard Martin
Brand Director

Former Managing Director at Vice Media, Brand Director at Lyle and Scott, Global Director of Marketing at Fred Perry and entrepreneur establishing businesses across a multitude of categories from furniture and interiors to brand consultation, fashion, drinks and hospitality. Richard is recognised within the industry for innovation in product, design, commercial and brand strategy.

Nikolaos Fininis
Business Designer

Nikolaos expertise lies in Design Strategy and his aim is to help businesses achieve their brand purpose with strategic design thinking. An unconventional designer who constantly challenges the established way of thinking and offers innovative directions across organisations, industries and communities. With a decade in the creative industries, Nikolaos delivers design solutions that express the visions of a brand.

Krista Morten
Junior Content Manager

As a recent fashion journalism graduate, Krista’s key strengths are in different avenues of writing like; interviews, features, copy, blog and fashion: trend and catwalk. She also has key strengths in InDesign, Photoshop, photography and social media. With only a few years of experience in the creative industry she has taken these skills into her role as Junior Editor for the BoB Group.

Tim Dwyer
Global Partner

Tim Dwyer is a business growth specialist, consultant, entrepreneur, mentor, keynote speaker and business leader. He specialises in helping businesses strategically grow their assets, increase their business value, and hone and leverage their capabilities.
Tim is a Partner of BoB (Business of Brand) Group, where he brings his diverse experience to help SME’s grow through brand led growth strategies.
With a career spanning 25 years, Tim has worked with thousands of clients across global brands, large corporates, SMEs, and entrepreneurs.

Sarah Skeats
Global Partner

Sarah is mastered in both the science and the art of brand and marketing. She brings a depth of knowledge and experience to the Business of Brand School in brand strategy, brand communications, employee experience, digital, B2B and B2C. With fifteen years’ experience in Australia and UK, managing budgets of up to $32 million, Sarah is an excellent communicator, facilitator and influencer with experience in management of key internal and strategic external stakeholder relationships.

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