Brand DNA: London


Course | Description

BoB School, Brand DNA runs for two-days next on the 21st and 22nd January in London. A two-day DNA for you and your business DAY 1: BRAND ASSET FOR GROWTH - Understand your vision for growth - Today/tomorrow/the future - What is the number that you’re building your business value to for scale? - Understand how to grow your business from the top-down, brand-led as opposed to the bottom-up, sales-led DISCOVER YOUR INDUSTRY GAP TO BE A MARKET LEADER - Future map your business looking at the trends and patterns of the industry to navigate your business into future gaps - Understand how to make strategic brand choices about the brand and people combined - Who are you talking to and how are you talking to them? Identify your three key personas DAY 2: PURPOSE AND PROFIT - Understand what you want to be known for and how you want to leave people feeling - Combine your commercial business with the purpose, to build a self-sustaining business model UNCOVER YOUR BUSINESS CORE ASSET TO BECOME AN ASSET-LED GROWTH COMPANY AND NOT A PRODUCT-LED BUSINESS - What is the core asset of the business that will drive the valuation of the business in the future? - Understand what you are truly in the business of tomorrow and in the future - Design your new brand equity storyboard Output: At the end of the 2 days, you will be able to write out your new brand asset storyboard to move into the four days and build the revenue system that designs out the end-to-end growth system For more information, contact us here!

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Cost of the course


Where & When

28 April 2018 at 8 PM
London, UK


120 Oxford Circus
London W1C 2DZ
United Kingdom